A symphony of look and function
Our designs must not only look beautiful, but they must also function beautifully. A great design not only entices you to touch, but it must be intuitive and simple to understand.
The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.
Our goal is to deliver an impactful, visually stunning web experience that elevates the online web presence of every brand we work with. We consistently challenge ourselves to always deliver something fresh, something new and something that gets results.
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Our approach to great design
Every design project at Crafted starts with a thorough analysis. We want to identify each brands needs, direction, its aspirations and goals. We then align those goals to help inspire and interact with our audience. Our end goal is a unique design that is catered to each brand.
Every design project begins with a thorough research and discovery phase where we gather all the necessary details about your company, its target market, challenges, expected end goals and more.
After some research and discovery, our next step is to align our findings with proven design strategies, organize our content and story into layouts and modules streamlined for conversion.
We continue our design process through user interface design, where we explore interfaces, color, icons and font treatments to streamline navigation, establish a simple and intuitive content hierarchy and enhance the overall brand aesthetic.
To ensure everything we design is optimized to give the best results, we fully embrace the design, test, optimize and repeat process to ensure we are delivering the best results for our clients.
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